Privacy Policy

1. Introduction

TRUEHEARTS EXIM PRIVATE LIMITED, operating under the brand name 4Hearts, respects the privacy of customers, prospective customers, website visitors, advertising leads, and all other individuals who communicate with us.

This Privacy Policy explains how TRUEHEARTS EXIM PRIVATE LIMITED collects, receives, records, uses, stores, processes, transfers, shares, protects, corrects, and deletes personal information received through the following channels:

  • www.truehearts.co.in
  • Facebook & Instagram Advertisements
  • Meta Instant Forms & Lead Forms
  • WhatsApp & WhatsApp Business
  • Google Forms
  • Telephone Calls
  • Email
  • Online Payment Facilities
  • CRM Software
  • APIs & Webhooks
  • Courier & Logistics Partners
  • Other Authorised Business Channels

This Privacy Policy will be interpreted in accordance with applicable Indian law, including the relevant provisions of the Digital Personal Data Protection Act, 2023, together with any related rules that become applicable from time to time.

By voluntarily submitting personal information to TRUEHEARTS EXIM PRIVATE LIMITED, you acknowledge that you have read this Privacy Policy and understand the purposes for which your personal information will be collected and processed.

Important: Consent for promotional communication is entirely voluntary and is not a mandatory condition for purchasing products or submitting customer service requests.

2. Information We May Collect

Depending on your interaction with TRUEHEARTS EXIM PRIVATE LIMITED, we may collect the following personal information:

  • Full Name
  • Mobile Number
  • WhatsApp Number
  • Email Address
  • City
  • Billing / Delivery Address
  • PIN Code
  • Product Ordered or Enquired About
  • Pack Size and Quantity
  • Order Value and Order Status
  • Payment Status
  • Payment Transaction Reference
  • Quotation or Invoice Information
  • Courier, AWB & Delivery Information
  • Customer Enquiry & Communication History
  • Customer Support & Complaint Records
  • Marketing & Communication Preferences
  • Consent, Withdrawal & Opt-out Records
  • Photos or Videos for Product Claims
  • Feedback, Reviews & Testimonials
  • Browser, Device & Technical Information
  • Internet Protocol (IP) Address
  • Website Interaction & Referral Information
  • Cookies, Pixels & Analytics Data
  • Other Information Voluntarily Provided
Confidential Payment Information

TRUEHEARTS does not require customers to disclose confidential payment authentication information such as:

  • UPI PIN
  • ATM PIN
  • Card PIN
  • CVV
  • Online Banking Password
  • One-Time Password (OTP)

Customers must never share such confidential credentials with any TRUEHEARTS employee, representative, or automated system.

Payment credentials are processed independently by the relevant bank, card network, UPI service, payment gateway, or payment application.

3. Sources of Information

Personal information may be received directly or indirectly through the following authorised sources:

Website Forms & Checkout Pages
Facebook & Instagram Advertisements
Meta Instant Forms
Click-to-WhatsApp Advertisements
WhatsApp Conversations
Google Forms
Telephone Calls
Email
Authorised Sales Representatives
Payment Service Providers
Banks & UPI Service Providers
Courier & Logistics Companies
Customer Referrals (with lawful consent)
CRM Systems
APIs & Webhook Integrations
Website Analytics & Advertising Tools

4. Purposes of Processing

TRUEHEARTS may process personal information for the following purposes:

Respond to enquiries
Contact persons who have submitted a lead or enquiry
Verify contact and delivery information
Understand product requirements
Prepare quotations and proforma invoices
Create customer and order records
Process and verify payments
Generate GST invoices and delivery documents
Confirm product and courier availability
Pack, dispatch and deliver products
Send payment, order, dispatch and delivery updates
Provide customer support
Process complaints
Investigate damaged, defective or incorrect-product claims
Process approved replacements or refunds
Maintain accounting, GST, tax and audit records
Maintain food safety, batch and traceability records
Prevent fraud and unauthorised transactions
Protect the website, CRM and communication systems
Improve products, advertisements and customer service
Analyse advertising and website performance
Obtain customer feedback
Send promotional communications with separate consent
Comply with legal, regulatory and tax requirements
Establish, exercise or defend legal claims
Important Notice

TRUEHEARTS will not process personal information for any purpose that is materially unrelated to the purpose originally disclosed to the individual, unless fresh consent has been obtained or another lawful basis for processing is available.

5. Meta Lead Forms and Advertising Leads

Where a person submits information through a Facebook or Instagram Advertisement or a Meta Instant Form, TRUEHEARTS may process the information in the following manner:

Information Transfer

The submitted information may be transmitted securely to TRUEHEARTS.

CRM Integration

Information may be automatically transferred into our CRM through authorised APIs or webhooks.

Customer Contact

An authorised employee or automated system may contact the person regarding the submitted enquiry.

Lead Tracking

The source, date and time of the enquiry may be recorded for operational purposes.

Purpose Limitation

Information will only be used for the disclosed enquiry, order, customer support or marketing purpose.

Promotional Messages

Promotional communications will only be sent where appropriate promotional consent has been obtained.

Privacy Policy Link

The privacy policy link displayed in Meta Lead Forms or Instant Forms should direct users to a publicly accessible webpage on www.truehearts.co.in without requiring login or authentication.

6. CRM, APIs, Webhooks and Automated Processing

Information received through our website, Meta, WhatsApp, Google Forms or other authorised channels may be securely transferred to the TRUEHEARTS CRM using APIs, webhooks or authorised integration providers.

The CRM may automatically:
Create or update a lead
Create or update a customer profile
Detect possible duplicate records
Record the lead source
Assign enquiries to authorised staff
Update enquiry or order stage
Generate internal reminders
Trigger approved transactional messages
Record communication history
Record consent and opt-out status
Prepare order, quotation or invoice records
Share delivery information with courier providers
Create operational and management reports
Automated Processing Notice

Automated processing is used solely to organise enquiries, customer records and orders efficiently.

If you believe an automated record or decision is incorrect, you may contact the Grievance Officer to request a human review of the information.

9. Cookies, Meta Pixel and Analytics

The TRUEHEARTS website may use cookies, pixels, tags, analytics tools, and similar technologies to enhance website functionality, improve user experience, and analyse website performance.

Cookie Preferences

Where required by applicable law, users will be offered appropriate choices regarding the use of non-essential cookies and similar tracking technologies.

Third-Party Services

Information independently collected by Meta, Google, payment providers, or other third-party platforms is governed by their respective privacy policies and terms of service.

10. Sharing of Personal Information

TRUEHEARTS may share only the personal information that is reasonably necessary with the following authorised service providers and entities for legitimate business, operational, legal and regulatory purposes.

No Sale of Personal Information

TRUEHEARTS does not sell or rent customer personal information to unrelated third parties.

Authorised Processing

Service providers are expected to process personal information only for authorised purposes and are subject to appropriate contractual, technical and legal safeguards.

International Processing

Some technology providers may store or process personal data outside India, subject to applicable laws and the provider's data protection and security safeguards.

11. Data Retention

TRUEHEARTS retains personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected or to comply with applicable legal, regulatory, accounting, tax, audit and operational requirements.

11.1 Enquiry & Lead Data

Lead or enquiry records that do not result in an order are reviewed periodically and may be:

  • Deleted
  • Anonymised
  • Archived with restricted access
  • Retained where continuing marketing consent or an active enquiry exists

Individuals may request earlier deletion, subject to applicable legal and operational requirements.

11.2 Order & Transaction Records

Order, invoice, GST, payment, accounting, delivery and refund records may be retained for the period required under applicable tax, accounting, audit and commercial laws.

11.3 Food-Safety & Complaint Records

These records may be retained for:

  • Product traceability
  • Product recall
  • Regulatory inspection
  • Food safety compliance
  • Dispute resolution
  • Legal claims

11.4 Consent Records

Consent, withdrawal and opt-out records may be retained to demonstrate compliance and prevent unauthorised future promotional communications.

11.5 Deletion Requests

TRUEHEARTS will honour deletion requests wherever legally and technically permitted.

  • Complete a paid order
  • Issue an invoice
  • Process a refund
  • Resolve an existing complaint
  • Meet GST, tax or accounting obligations
  • Meet food-safety and traceability obligations
  • Prevent fraud
  • Establish or defend legal claims
  • Comply with other legal obligations
Secure Disposal

When personal information is no longer required, TRUEHEARTS may securely delete, anonymise or restrict access to such information in accordance with applicable legal and operational requirements.

12. Rights of Individuals

Subject to applicable law, an individual may exercise the following rights regarding their personal information.

Confirmation

Request confirmation of whether TRUEHEARTS holds your personal information.

Information Summary

Obtain a summary of the personal information being processed.

Correction

Correct inaccurate personal information.

Completion

Complete incomplete personal information.

Update

Update outdated personal information.

Withdraw Consent

Withdraw previously provided consent where applicable.

Stop Promotional Messages

Request discontinuation of promotional communications.

Deletion

Request deletion or erasure of personal information where legally permitted.

CRM Record Review

Request review of an automated or incorrect CRM record.

Grievance Redressal

Raise concerns regarding the use of your personal information.

Submit Your Request

Email us at: 4hearts.truehearts@gmail.com

Verification Notice

TRUEHEARTS may request reasonable identity verification before processing any request. This helps protect personal information from unauthorized access, alteration, or deletion.

13. Information Security

TRUEHEARTS is committed to protecting personal information through appropriate administrative, organizational, and technical safeguards.

Security Measures
Role-Based CRM Access

Access to CRM data is granted only according to staff roles and responsibilities.

Password Controls

Strong password protection is implemented to secure user accounts.

Access Logs

System access activities are logged for monitoring and accountability.

Restricted Staff Permissions

Employees receive access only to information necessary for their duties.

Secure Website & Database

Industry-standard practices are used to protect website and database security.

Regular Backups

Data backups help ensure business continuity and recovery.

Software Updates

Systems are updated regularly to address security vulnerabilities.

Employee Confidentiality

Employees are bound by confidentiality obligations regarding customer information.

Service Provider Agreements

Third-party service providers are required to protect personal information.

Security Monitoring

Systems are monitored to identify and respond to potential security risks.

Important Security Notice

No internet transmission or electronic storage system can be guaranteed to be completely secure. While TRUEHEARTS applies reasonable safeguards, users should also take precautions to protect their information.

Never Share Sensitive Credentials

Customers must never send the following through WhatsApp, Email, or Website Messages:

Passwords
UPI / Card PIN
CVV Number
OTP
Personal Data Breach Response

Where required by applicable law, TRUEHEARTS will take reasonable steps to investigate any personal-data breach and provide legally required notifications to affected individuals and relevant authorities.

14. Children's Information

Adults Only

TRUEHEARTS products and online ordering facilities are intended for adults.

Minor Protection

We do not knowingly collect personal information directly from anyone under 18 years of age without parental or guardian involvement.

Orders for Minors

Any order intended for a minor should be placed by a parent or lawful guardian.

15. Third-Party Platforms

Connected Services

TRUEHEARTS may provide links or integrations with:

Meta WhatsApp Google Payment Providers Banks Courier Services
Privacy Responsibility

TRUEHEARTS does not control the privacy or security practices of independent third-party platforms.

Customers should review the applicable third-party privacy policy before submitting personal information directly to those services.

16. Changes to the Privacy Policy

TRUEHEARTS may update this Privacy Policy to reflect changes in:

Law
Technology
Service Providers
Products
Business Operations
Data Processing
Policy Updates

The revised Privacy Policy will display an updated revision date.

Where a material change affects an existing consent or substantially changes the purpose of processing, TRUEHEARTS may provide an additional notice or obtain fresh consent where required by law.

16. Grievance Redressal

Grievance Officer

Officer Sachin Vijay Barve
Company TRUEHEARTS EXIM PRIVATE LIMITED
Address 3, Patel Chambers,
Near Zilla Parishad,
GPO Road,
Nashik – 422002,
Maharashtra, India
Mobile +91 8329911843
Email 4hearts.truehearts@gmail.com

Complaint Process

✔ Acknowledgement:
Within 48 Hours
✔ Resolution Target:
Within One Month from receipt.
Required Information
  • Full Name
  • Registered Mobile Number
  • Order / Invoice Number (if applicable)
  • Details of the Grievance
  • Supporting Documents or Evidence